We originally reached out to Holly and her team late 2022. After a few conversations and a short discovery phase, we settled on the idea for Holly to transform her current facebook group into a more established brand, where we provide a big sister to their fitness journey with a wellbeing guide. We also relaunched a new and improved Recipe guide.
The issue at hand was Holly had no branding, despite having a group with over 10 thousand members, and a very clear cause that all of them loved, there was no true communication strategy or visual outputs. We set straight off and got stuck in.
1) Have Holly outline what things she thought was cool on websites and within designs. 👀
2) Design a Brand that encapsulate that and her story. 🎨
3) Design multiple products that align with the branding and the brand story. While still using Holly as a "Poster child" we was able to easily translate everything to her audience.
The launch went incredible.
We have now helped Holly transform thousands of young women's lives, educating them on toxic diet culture and the science behind their bodys.
More to come on this project...