As a huge TV personality, and making waves within the fighting arena, we were keen to work with Aaron and show him what we could do. We reached out to Aaron and his team late 2022. After a few conversations and a short discovery phase, we settled on the idea for Aaron to launch a fitness plan that would be published alongside his up and coming fight.

Aarons personality and ethos gave us a great starting point, we wanted to encapsulate through the gritty northern vibes and weave it into his website and plan. Staying true to who he was key to the success. No airs or graces, just raw determination and hard work

The launch went incredible.

We'll let the visuals speak for themselves...