We began working with Ella in January 2023, after a current client had recommended our services to her. Ella had a huge client base in terms of online coaching and was struggling to find the time to work with each and every one. We decided to explore the avenue of an e-guide that would help Ella reach clients on a more informal basis, and bring another dynamic to her business while providing a separate revenue stream.

We entered a discovery phase and quite quickly the e-guide came together. Ella already had her branding and images due to her established online coaching presence, so it was a case of our team working with Ella to find the right "scaleable" commercial output that made the most sense to her audience and use her branding and bringing the e-guide to life.

Ella’s vision on the e-guide was to create another revenue stream that would compliment her established business, and offer her clients and audience another avenue when it comes to training with her. Ella was keen to ensure the e-guide was exactly what she would offer and advise her clients if they were working together 1:1.

Together the team at Interruptive Studios and Ella herself created;

1) An e-guide that represented Ella and was easily recognisable.

2) An easy and streamlined website, keeping the customer at the forefront of the journey. Skyrocketing conversion rates to above 20%. (15% above industry standard)

3) An extension to Ella’s brand, that allows for further products in the future.

4) A business that she can scale infinitely and eventually exit.

The launch of Ella’s first e-guide was a huge success. Keep an eye on this space...